Community Education and Information Program
Program purpose
To assist the region to recover after the North and Far North Queensland Monsoon Trough – 25 January to 14 February 2019 (Monsoon Trough), a Community Recovery Package was made available and funded by the Commonwealth and State Disaster Recovery Funding Arrangements under Category C. The package included the Community Information and Education Program.
The Community Information and Education Program was designed to enhance disaster risk reduction across the impacted region, along with developing resilience and preparedness, to ensure communities are aware of the importance of preparing for disasters and reducing their disaster risks.
Program status
The program concluded in June 2021.
Administering agency
The Queensland Reconstruction Authority (QRA) and Queensland Health (QH) led implementation and administration of the Program.
Outcomes achieved:
|
Activity |
Information delivered |
Strategy |
Formats |
|
Get Ready Queensland preparedness and awareness advertising campaign |
Three steps to prepare for disasters: make a plan, pack a kit, check insurance coverage. |
Advertising campaign
|
TVC Radio Social media Online video Ambassador Website |
|
Get Ready Queensland case study campaign |
Stories and advice from the community about the importance of being prepared for a disaster. |
Advertising campaign |
Social media Website |
|
Get Ready Queensland web-based application |
Types of disasters that happen in Queensland; the importance of checking on neighbours, friends and family; how to plan to evacuate; how to reduce hazards; how to prepare the home for a disaster; seeking shelter during a disaster. |
Online interactive game |
Website Social media |
|
Flood insurance advertising campaign |
Check your level of insurance to ensure it covers damage from flooding; where to find information about checking your insurance cover. |
Advertising campaign |
TVC Radio Social media Online video Website
|
|
Small Talk Big Difference campaign |
How to connect with family and friends; how to look after your mental wellbeing and those around you; how to access mental health services. |
Advertising and awareness campaign Events
|
Website Social media TVC Radio Ambassador Letterbox drop Podcast Community events Online events Information guides Meditation resources Posters Media release Electronic Direct Mail Merchandise |
|
Birdie’s Tree Resources |
How to assist children coping with experience of natural disasters. |
Children’s books Online interactive games |
Website |
More information
A copy of the full evaluation report is available on the Australian Institute for Disaster Resilience (AIDR) website.
(QRA Reference CM DOC/22/70580)